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Event:Marketing Made Simple
Date:July 8th, 2021.
Time:12:00 PM to 1:30 PM
Location:Online Meeting (Live)
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Marketing Made Simple: Branding for Small Businesses
Date: 7/8/21
Time: 12:00 PM - 1:30 PM (EDT)
Registration Deadline: 7/8/21 11:00 AM (EDT)
Fee: No Fee

Point of Contact: WBDC, JoAnn Gulbin

Program Format: Online Meeting (Live)
Training Topics: Marketing/Sales
Description:

Branding is an essential component of small business marketing.

The importance of branding in your marketing strategy can’t be overstated. Your brand influences every aspect of your customers’ perceptions of your company. Branding builds trust, recognition, loyalty and reputation. It also creates market differentiation and positions businesses of all sizes for success.

In this 90-minute, highly-interactive session, we’ll take a close look at what branding means for small businesses and how you can create a brand strategy that will set you apart from the competition. We’ll look at real-world case studies and apply them to your enterprise. This hands-on, virtual workshop will give you the understanding and tools you need to position your business in new and important ways.

Instructor bio: Lyn Chamberlin specializes in strategic communications and reputation management. She works with her clients to develop the communications strategies they need to significantly expand their visibility and impact.

Lyn has held senior leadership positions throughout her career, acting as chief spokesperson for the institutions she represents, overseeing all branding, advertising, public relations, and public affairs initiatives. She was the founder and chief operating officer of skyePR, a brand consultancy in Boston, advising companies such as Blue Cross Blue Shield of Massachusetts, Polaroid, IDG, Navigant Consulting, and Technology Review Magazine, as well as numerous emerging technology start-ups and small businesses.

Click here to Register



U.S. Small Business Administration
U.S. Small Business Administration
Contact: Moraima Gutierrez
280 Trumbull St Second Fl | 1860-240-4700
Hartford, CT 06103
http://www.sba.gov/ct
tanisha.baptiste@sba.gov


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