The Main Street Four Point Approach (R)

The Main Street Four Point Approach (R)
As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

The four of the Main Street approach work together to build a sustainable and complete community revitalization effort. There is a committee to represent each of the four points that meets monthly to ensure their goals.

Organization
"Restoring Civic Value"

-Developing & maintaining partnerships and engaging our local institutions and leaders
-Employing strategies for active outreach and engagement to attract people to become involved


Promotion
"Restoring Social Value"

-Organizing events and programming to bring people downtown
-Destination marketing, retail events & promotions


Design
"Restoring Physical Value"

-Historic preservation protection and design guidelines
-Pedestrian orientation & signage for use of the community
-Beautification projects


Economic Enhancement
"Restoring Economic Value"

-Enhancing & diversifying the downtown's economic base
-Working for business retention
-Engaging property owners


Source: Connecticut Main Street Center "An Introduction to CT Main Street Center & The Main Street Approach to Downtown Revitalization" Published January 18, 2017.


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