Here's one person's perspective - Amy Weirs of House of Books and Games, LLC:
"We decided to join forces with Rachel of Ewe and Ewe Fiber Arts because we both opened our shops around the same time and became fast friends. We thought it would be a fun opportunity to raise money and let people know we are here.
We have a lot of shared clientele, as many people who knit also enjoy books and board games.
The charity we chose is near and dear to my husband Burt and me. This is an awesome facility giving forever homes to big cats in Texas. "